Ultimate Kho Kho, the upcoming franchise-format Kho Kho league backed by Dabur's Amit Burman, has secured GMR Group as one of its six team owners.
"I am delighted to welcome GMR onboard on our Ultimate Kho Kho journey," said Tenzing Niyogi, CEO of Ultimate Kho Kho. "This is certainly a strong step forward for Ultimate Kho Kho becoming a sports movement."
GMR Sports owns 50% of the Delhi Capitals franchise of the Indian Premier League, and the UP franchise in the Pro Kabaddi League. GMR has picked up the Telangana team in Ultimate Kho Kho to tap into the popularity of the sport in South India.
"At GMR Sports, our aim is to promote sports amongst youth, connect with the community at large and build a supporting ecosystem," said Kiran Kumar Grandhi, Corporate Chairman of GMR Group. "Since its inception, over 15 years ago, the company has done pioneering work in growing popular sports such as cricket and other indigenous sports like kabaddi and wrestling across India and overseas."
The inaugural season of the Kho Kho league was postponed due to the Covid-19 pandemic. It is now scheduled for later this year. The league has the backing of the Kho Kho Federation of India and has signed Sony Pictures Networks India as its official broadcasting partner.