The Ultimate Kho Kho welcomed Capri Global as the owner of Rajasthan in the inaugural edition of the League, set to kick off in 2022. The Rajasthan-based franchise is yet to be named.
The Ultimate Kho Kho had earlier announced the association of corporate giants Adani Group and GMR Group as the owners of Gujarat and Telangana franchises. India’s first-ever franchise-based Kho Kho league is promoted by Mr Amit Burman, Chairman of Dabur Group, in collaboration with Kho Kho Federation of India.
“We are thrilled to welcome Capri Global to the league’s roster which already has eminent corporate names. With this league, we are committed to bringing in a modern-day professional structure in India that not only will take Kho Kho to the next level, but also create a spectacle for the fans,” said Ultimate Kho Kho CEO, Mr Tenzing Niyogi.
Capri Global Group is a leading financial service conglomerate. Speaking about their association with Ultimate Kho Kho, Mr. Rajesh Sharma, Managing Director of Capri Global said, “We want to be part of the overall sports eco-system that promotes homegrown sports and plays the role of an enabler in India’s journey to become a leading sporting nation.”
“Kho Kho is one of the most accessible sports in the country and is played by a large population at every skill level. Our goal amongst others is to facilitate training at the grassroots level. We are excited to associate with Ultimate Kho Kho from the very beginning. Personally, I am very passionate about sports and truly believe that India has humongous talent, they just need to be nurtured efficiently.” Mr Sharma added.
Capri Global, a Rs. 5,400 Cr (USD 700 Million) net worth Group, has created a niche in the financial market, and amongst others, has Non-Banking Financial Company (NBFC), Housing Finance Company (HFC). Its NBFC, Capri Global Capital Limited (CGCL) is listed on the BSE and NSE and is part of the NIFTY Smallcap 250 Index. It specialises in serving the underserved segments of MSME and currently has 117 branches spread across 11 States and UT with an employee base of more than 3,200.
Capri Global also possesses a franchise in the International League T20 Tournament (ILT20) promoted by Emirates Cricket Board (ECB), UAE.
Ultimate Kho Kho has also roped in Sony Network India (SPNI) as its broadcast partner with an exclusive multi-year contract, that will see exciting action from the league broadcasted across its sports channels and on the OTT platform SonyLIV in English as well as regional languages.