Ultimate Kho Kho, the upcoming franchise-format Kho Kho league backed by Dabur's Amit Burman, has secured Adani Group as one of its six team owners.
"I am delighted to welcome the Adani Group onboard on our Ultimate Kho Kho journey," said Tenzing Niyogi, CEO of Ultimate Kho Kho. "This is certainly a strong step forward for Ultimate Kho Kho becoming a sports movement.”
Adani Sportsline, a part of the Adani Group, is associated with many sporting leagues, including the Gujarat franchise of the Pro Kabaddi League, the Indian Boxing League, and the UAE's upcoming T20 League. "We have always believed that the best way to promote homegrown sports and build engagement across the national audience is to adopt a professional, structured approach," said Pranav Adani, director at Adani Enterprises NSE 0.61 %. "Our experience with the kabaddi and boxing leagues gives us confidence that the Ultimate Kho Kho League will do wonders for this much-loved traditional sport."
The inaugural season of the Kho Kho league was postponed due to the Covid-19 pandemic. It is now scheduled for later this year. The league has the backing of the Kho Kho Federation of India and has signed Sony Pictures Networks India as its official broadcasting partner.